Apple’s iPhone proves again that user experience is brand experience. Mental Model of a Mobile PhoneThe iPhone is a geek’s dream, a tech miracle, a multi purpose wonder. Yet, what is it exactly? A cellphone, an iPod, a computer? If you create tools with too many different functions, purpose, shape and idea.Our mental model of a cellphone: A telephone without cable that also allows you to write little messages if you don’t feel like speaking in real time.The iPhone has solved many of the interface problems of the regular cell phone and came up with a beautiful interaction model as simple and comprehensive as the wii-mote. And of course, the tech guy loves ...